Savanna goes Loco with Special Release Tequila Flavoured Cider

Savanna goes Loco with Special Release Tequila Flavoured Cider

Hold onto your sombrero! Savanna the popular premium cider with a taste for the unexpected has gone loco with the launch of a bold new special release cider, combining the crisp taste of Savanna Dry with fresh tequila flavour. Savanna Loco, the new game changer for Savanna, is the first of its kind in South Africa. By adding a “leeedle crazy” to this special release cider, Savanna has shown it has the apples to do new things. If you don’t take life too seriously and prefer breaking from the norm, you’ll love this latest mash-up brought to you by your favourite cider. Look out for new Savanna Loco with its vibrant turquoise packaging at your local city hang-outs, bars and Mexican restaurants. You can also find it at leading stores retailing at around R74.95 per 6-pack. Savanna Loco is best enjoyed ice cold, from the bottle with a juicy wedge of lemon in the neck. And if you have the apples – why not add a pinch of salt to the mix too! Savanna will also be adding a “leeedle crazy” on TV and radio. You can join in the loco fun by clicking on the Savanna Loco Piňata on Savanna’s social media platforms. Check out #SavannaLoco on facebook.com/savannacider, Twitter @SavannaCider,Instagram.com/savannacider and YouTube. The Savanna mobile first website, savannacider.com, is also getting in on the loco action “Savanna Loco. add a leedle...
Jose Cuervo® Launches Premium Sipping Tequila in SA

Jose Cuervo® Launches Premium Sipping Tequila in SA

Rare Small Batch Tradicional® Reposado from the Original World-Class Producer   South Africa, 28th January, 2016 –Jose Cuervo® has launched its rare small batch premium sipping tequila in South Africa.   Jose Cuervo® Tradicional® Reposado (meaning rested) is made from the highest quality 100% blue agave spirits, double-distilled and rested in white oak barrels, hand-crafted in small batches and follows an unaltered recipe since 1795.   Tradicional® is the original tequila produced 220 years ago by Jose Cuervo®, the world’s number one tequila. “Tradicional® is unlike any other tequila and due to the fermentation and distillery methods is produced specifically for sipping,” says Blue Masoka, Brand Manager for Jose Cuervo® at Edward Snell & Co. the local distributors for the brand.   “There is a growing trend in craft spirits and consumer need for authenticity coupled with the fact that Jose Cuervo® as a brand has a massive consumer following we believe a premium sipping tequila will be well received by South African tequila aficionados,” Masoka says.   South Africa is currently ranked the 4th largest tequila market in the world, behind Mexico, USA and Russia and has gained prominent land status in the eyes of spirit producers, according to data by Euromonitor International. According to insights from the latest IWSR report, globally the tequila market trends continue to grow in the premium-and-above sectors.   “Tradicional® Reposado is a pale straw-coloured 100% blue agave rested tequila, made from agaves harvested at the peak of their maturity (7-10 years), baked in stone clay ovens, carefully fermented and double-distilled in small artisanal stills and then rested in white oak barrels,” she...
CRAFT Parkhurst launches #OHShakes

CRAFT Parkhurst launches #OHShakes

This might actually be the food trend of 2015 they say and CRAFT Parkhurst now joins in the freakshake frenzie that took the world by storm. There is the The Candy Carnival which is layered with creamy iced-cream, Strawberry Bubble-gum candy, love heart sweets, sherbet, candy floss, popping candy & pink caramel. All crammed into a decadent Creamy Shake. Then there is the Chocolate Overload which is Thick creamy chocolate & white chocolate shake smothered in a hazelnut infused chocolate sauce, topped with Chocolate Ganache, whipped chocolate, roasted. Marshmallows & a silky smooth Belgium white chocolate sauce with sprinkles of even more chocolate. Lastly there is a Salted Caramel Delight, Ultra-creamed, ultra-caramelized filled with Crème Brule, topped in a decadent slither of baked cheese cake, a salted caramel disk, sticky caramel filled chocolates and spooned caramel sauce. Join the conversation on social media by using ‪#‎OhShakes‬ if you visit CRAFT...
HEINEKEN NEXT LEVEL BAR: 10 – 12 DECEMBER 2015

HEINEKEN NEXT LEVEL BAR: 10 – 12 DECEMBER 2015

  Thursday 10 December 14H00 – 17H00:                  Bushveld Labs -. The tech wizards at Bushveld Labs, an engineering firm that specialises in radical, high tech and disruptive innovations, will showcase some of their existing innovations and experiments.   18H00 – 00H00:                  Chris Saunders screening + Q&A – SA music video party screening, including the screening the new cut of “Ghost Diamond” in conjunction with Hyperdub & OKZHARP, and screening of the OKZHARP – Dear Ribane Feat. Manthe Ribane music video (Hyperdub). The session is followed by a Q&A with Chris Saunders and Manthe Ribane.   Friday 11 December 14H00 – 17H00:                  Fashion Jam with Kajama Clothing – A fashion jam featuring two designers from Kajama Clothing collective. The two next level designers get together with fabric off cuts and sewing machines and jam together creating one-off garments influenced by the city, pieced together. Visitors can come in and buy these for one day only.   18H00 – 00H00:                  Competition Winner slot – details TBA     Saturday 12 December 14H00 – 17H00:                  Anastasia Pather, Twitter finger painting (she is an incredible artist and amazing to watch!!)     18H00 – 00H00:                  Lorenzo Nassimbeni 30 second portraiture – Live portraiture within 30 seconds using traditional materials, ink and paper. (http://www.lorenzonassimbeni.com/)     Also, The Star got lost with the GPS co-ordinates yesterday. I think we should change the locations info to “Cnr Smit & De Beer, Braamfontein or search Heineken Next Level Bar using your navigation...
Heineken® takes taste to the next level with edible music

Heineken® takes taste to the next level with edible music

  Two days ago, December 9th, visitors to the pop-up Heineken® Next Level Bar in Braamfontein got to #OpenNextLevel with a totally unique sensory experience dubbed Edible Music.   By combining a gastronomical chef, brilliant creative minds, Heineken® and a bit of fancy science, a way was found for people’s response to food stimulus to be translated into music. Cool, right?   It all started when Heineken® invited music producer Nicolaas van Reenen and chef Jade de Waal to embark on a next level sensory experiment. The aim: to convert flavours into measurable brain waves and translate these into sound waves to create music. To achieve this, Jade cooked up three taste profiles, with Heineken® as the fourth. Wearing an EEG (Electroencephalography) device, which measures the electrical activity on the surface of the scalp, Nicolaas was exposed to the various tastes and Neural Sense measured his emotional and cognitive response. Using the neurofeedback and biometric data from this session, Nicolaas then transformed the taste experience into a next level audio experience – turning brain waves and heart-rate waves into sound waves.   The experiment and outcome were so cool that Heineken® couldn’t give up the opportunity to let consumers go through the same process and have their unique sound waves added to the “neuro-soundscape” originally created by Nicolaas, which played as the soundtrack in the bar.   “The innovative bar, designed to emulate the sleek new 330ml Heineken® Cool Can, was developed as an intimate space for creatives to meet, collaborate and share experiences such as this. More next level experiences, activations and exhibits are planned over the next couple of days, until...
Heineken® launches The Next Level Bar a one-of-a kind creative hub in Joburg

Heineken® launches The Next Level Bar a one-of-a kind creative hub in Joburg

  In celebration of  the recently launched first-to-beer sleek 330ml  Cool Can,  Heineken® has created The Next Level Bar, a pop up bar, situated in the cultural heart of Joburg.   When it comes to innovation, design, music, art and fashion, Heineken® takes things to the next level. The Next Level Bar is no exception as it offers a cool and intimate space for creatives to meet and collaborate, enjoy totally unique experiences, and an opportunity for local exhibitors to showcase their work to the world.   Each day and evening will feature an individual or crew’s next level exhibition, performance or experience, and calls for collaboration between creative. The Next Level Bar offers everything that is needed, including facilities such as free Wi-Fi and, of course, a cold new Heineken® 330 ml Cool Can on hand.   With experiences such as edible music, next level gaming as well as exhibits and workshops from some of South Africa’s premier innovators, it’s not to be missed.   Heineken® has partnered with some of SA’s top designers to create this one-of-a-kind space, which will feature custom-made furnishings and finishes from WIID Design, JOE Paine, DOKTER & MISSES, Leg Studios and Atang Tshikane.   “Heineken® prides itself on being at the forefront of innovation and design by always taking things to the next level. The Next Level Bar is the perfect expression of our new sleek 330ml Cool Can – a slimmer, more stylish and premium design, with a cold indicator,” says Tjeerd Veldhuis (Marketing Manager, Heineken® South Africa).   The Next Level Bar will run from the 2nd December until the12th...