#TalentTuesdaySA: 1 – Up Close with photographer, Adrian Phipps.

#TalentTuesdaySA: 1 – Up Close with photographer, Adrian Phipps.

“Photography is the universal language spoken by all”, the profoundness of this statement should never be trivialised as we are inherently visual creatures, shaping our realities through the things we see, leaving us changed forever. Buenos dias amigos, I’m Adrian, being a Linux engineer is what pays the bills but what really invigorates me is photography, the art of writing with light. During my recent backpacking trip through Peru and Bolivia I was pleasantly overwhelmed by the sights of the local Andean cultures, their art, their indigenous fashion and the undulating peaks and troughs of these mountain countries. As one of a few South Africans traveling in South America I had this undying urge to share these sights with my friends and family back home and so the seed to pick up the camera was sown. As soon as I returned to South Africa I bought myself an entry level DSLR and started shooting away, researching techniques and base skills needed to visually recreate images I’d seen and portray them to viewers hopefully leaving them moved and touching their emotions. I’ve only been plying my craft for under 3 months as the technical aspects, such as ISO, aperture and shutter speed are best learned in the field. Composition and making your photographs interesting are either innate but could also be honed by continuous shooting, as they say “Repetition is the father of learning”. The greatest revelation I had while overseas was that as South Africans we do not appreciate how magnificently beautiful our country is and this has inspired me to produce images of our country, in particular Cape...
MINI Goes Virtual Reality

MINI Goes Virtual Reality

    Midrand. MINI has launched a global marketing campaign using individual virtual-reality technology. The premium automotive brand is showcasing two 360-degree short films, which allow viewers to roam freely in virtual space. MINI will therefore become one of the first brands to harness the huge potential of virtual-reality (VR) technology for top-quality storytelling. This move also underscores the brand’s positioning as an innovative company that explores new directions in communications.   The two six-minute short films “Real Memories” and “Backwater” are available on YouTube and the campaign website www.mini.com/360 in more than 20 countries worldwide.  The films are being promoted through YouTube pre-rolls and on various social-media platforms, including Facebook, Twitter and Instagram.   The films were shot in Barcelona using a custom stereo rig with nine RED Dragon cameras offering a combined resolution of 14k. A custom 7 GoPro camera rig was developed specially for scenes inside the car. The films can be viewed directly online in a browser or on any smartphone with an installed YouTube app. They will also be available shortly for Samsung Gear VR and Oculus Rift virtual-reality viewers.   For the global marketing campaign, MINI has started distributing more than 140,000 MINI Virtual Reality Cardboard Viewers for free worldwide (the viewer is based on the new version of Google Cardboard presented this summer). For the local campaign visit www.mini.co.za/360, this will enable you to register for a VR viewer via a preferred dealer.   In addition to the two VR films, the campaign website also features other exciting video content: two trailers, a making-of video and brief clips of the actors discovering...
MAKE YOUR MEMORIES COUNT WITH HUAWEI’S NEW P8 SMARTPHONE   

MAKE YOUR MEMORIES COUNT WITH HUAWEI’S NEW P8 SMARTPHONE  

    Johannesburg, July 2nd 2015: 2015 Smartphone technology is changing – a phone is no longer simply a phone. It serves a wide array of functions, one of which is making memories with a built-in camera. Huawei is committed to delivering consistent, positive experiences and has recently developed a revolutionary light painting smart phone to help do this – the Huawei P8. The P8 breaks new ground by combining the best of fashion and technology to give consumers the perfect blend of technology, sleek styling, usability and revolutionary low light camera features. The P8 embodies a new philosophy for camera design that leverages a combination of hardware, software and proprietary algorithms to help users capture beautiful photographs, even in the worst lighting conditions.   Eight awesome camera features that you can look forward to with the Huawei P8:   No more fuzz: Industry-leading Optical Image Stabilizer technology up to 1.2°, enabling high-quality photos and videos, and managing camera shake so images are consistently sharp.   Perfect lighting: The world’s first four-color RGBW sensor enhances brightness by 32 percent in high contrast lighting situations, reduces it by 78 percent in low light environments. DSLR-level independent image processor enables noise reduction when shooting and intelligent detection of a high-contrast lighting environment.   Your own virtual studio: Four professional quality low-light shooting modes giving users access to a virtual photo and video studio to capture artistic inspirations.   Playful painting: The P8’s ‘Light Painting’ mode, one of the four professional quality low-light shooting modes, leverages the manual camera shutter to capture broad swaths of light. Light Painting mode can capture a...