Huawei P8 Unleashes Creativity Tools For All To Envy

Johannesburg, July 02, 2015: An expectant audience was introduced to Huawei’s latest masterpiece in Johannesburg on Thursday, 02 July when the P8 smart phone was unveiled at the Johannesburg Country Club.
The African stop on a worldwide tour that has included stops in Bangkok, Singapore, New York and London, saw newly appointed GM of Huawei Consumer Business Group SA, Charlene Munilall showcasing the P8’s unprecedented photo and video capabilities.
“Creativity knows no bounds with the introduction of the P8’s enhanced video and photography options that are built on Huawei’s revolutionary philosophy for camera design that leverages hardware, software and proprietary algorithms” said Munillal.
Creativity knows no bounds with the introduction of the P8’s enhanced video and photography options that are built on Huawei’s revolutionary philosophy for camera design that leverages hardware, software and proprietary algorithms.
Captured through the 13MP camera, the P8 redefines artistic expression to deliver images of the highest quality – no matter the conditions.
The world’s first four-color RGBW sensor enhances brightness in high contrast lighting situations, and reduces it in low light environments. This means that clear, sharp and noise-free images can be captured in even the most trying low-light conditions.
In addition to these technical capabilities, Huawei has introduced four professional quality shooting modes giving users access to a virtual photo and video studio to capture artistic inspirations. These unique features include the light check and preview mode that offers a preview of the shot, allowing users to experiment creatively with light sources in the dark.
This creativity is taken to the next level with the new Light Painting mode that draws on the P8’s manual camera shutter to capture broad swathes of light. Night scenes take on a new meaning with these effects that bring your images to life.
Add to this the industry-leading Optical Image Stabilisation that reduces camera shake to produce high-quality photos and videos.
Video capabilities have also been given new meaning with the P8’s Director mode – the industry’s first professional-level video capture function on a smart phone. Users can now direct and control up to three other Android phones when shooting a video scene from four different angles simultaneously that are automatically synchronised for hassle-free editing.
New life has also been breathed into the ever-popular selfie, with the Huawei P8 sporting a re-engineered Selfie mode that features preset image enhancement settings to capture and customize everyone’s unique shot from the 8MP front-facing camera.
The P8’s outward appeal lies in its sleek, classical design that reflects its users’ sense of style and appreciation of performance and usability. Combining elegance, craftsmanship and durability, the P8 is manufactured using the latest nano-injection moulding technology to deliver a one-piece aluminum body.
The sleek design combines comfort and ease of use, with the beveled body measuring a mere 6,4mm in height and weighing only 144g. Catering to the fashion conscious consumer who delights in choice, the Huawei P8 is available in silver, gold, black and grey.
The P8’s 5.2’’ full HD display with a 1080p resolution completes the design of a handset that redefines elegance and a fully immersive experience.
This device has a dual SIM slot that alternatively accepts a second SIM card for storing all your extra photographs, documents or anything else that ignites creativity.
The Huawei P8 is optimized for 4G/LTE data connections as well as enhanced network roaming – which is performed nearly three times faster than competitor phone models.
The P8 will be available in South African stores and through all network operators from the second week of July.
About Huawei
Huawei is a leading global information and communications technology (ICT) solutions provider with the vision to enrich life through communication. Driven by customer-centric innovation and open partnerships, Huawei has established an end-to-end ICT solutions portfolio that gives our customers competitive advantages in telecom and enterprise networks, devices and cloud computing. Huawei’s 150,000 employees worldwide are committed to creating maximum value for telecom operators, enterprises and consumers. Our innovative ICT solutions, products and services have been deployed in over 170 countries and regions, serving more than one third of the world’s population. Founded in 1987, Huawei is a private company fully owned by its employees.

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