Say HELLO to summer with LINDT HELLO and Fix from 5fm
LINDT HELLO recently said hello to summer with a pool party held at the 5 star Maslow Hotel in Johannesburg where the face of the LINDT HELLO brand, DJ Fix from 5fm, was announced.
Adele Ankiewicz, senior product manager at LINDT & Sprüngli South Africa says: “Fix truly embodies the values of LINDT HELLO. She is stylish, modern and quirky yet consistently presents herself with bold self-confidence. We are thrilled to be joining forces with her as she is a perfect match for our playful yet sophisticated range of delicious chocolates.
The new, locally produced television commercial starring Fix, was unveiled on the evening followed by the entertainment artist herself kicking off the party with sweet beats while guests were treated to Sorbet mini manicures, colourful cocktails and delicious treats throughout the evening.
The HELLO television commercial, shot on the colourful streets of Bo-Kaap in Cape Town with Table Mountain serving as an iconic South African backdrop, is a first of its kind for a number of reasons. It is the first LINDT television commercial to be shot and produced on South African soil, and also marks the start of an exciting chapter in the brand’s evolution. LINDT South Africa is also the first market globally to follow an approach of featuring a local personality in an ad.
“We were looking for a way to make our HELLO commercial resonate authentically with the LINDT HELLO audience in South Africa. We embarked on an extensive search to find the perfect HELLO fit – someone who says ‘hello’ to every opportunity in their life, and inspires others to do the same. The commercial perfectly captures this, and it has truly been an honour to provide South African icons like Table Mountain, historical Bo-Kaap and a promising young artist to this premium global brand.” adds Ankiewicz.
Also unveiled on the evening, is this season’s hottest new HELLO sensations, the LINDT HELLO EMOTIS. South Africa is one of the first countries to launch the five EMOTIS with cool sayings such as: ‘Just too funny!’ and ‘My heart goes boom!’ Thanks to the sticker feature at the back, one can easily attach the chocolate EMOTI to any surface, or add a sweet touch to gifts. Each LINDT HELLO EMOTI contains 30g of the finest Swiss Milk chocolate and are available at Spar, Pick ‘n Pay and clicks for the RSP of R14.95.
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