PANDORA announces its 2017 ‘Do Get What You Wish For’ campaign to encourage women across the world to have their wishes come true this festive season. The campaign was sparked by a global study of 7,000 women which found over 60% of women from around the world believe they need to provide their partner with hints to receive a gift they desire. Alongside the creative campaign, PANDORA is helping women do just that with the launch of a new ‘hint’ feature on the PANDORA eStore. To be opening the perfect gifts this year, women across the globe can now send digital hints of special PANDORA pieces, including the new and vibrant Winter 2017 Collection, to their loved ones.
The global study also shows that 99% of women are happy with gifts they receive from their partner when they provide them with hints and the new PANDORA “send a hint” feature, will ensure women receive gifts they cherish for years to come. With almost one third of women in the world feeling like they need to give their partner 3-4 hints to receive a gift they desire, the PANDORA “send a hint” function eliminates the guess work and ensures clueless
gift-givers really do get the hint!
“Sharing a meaningful gift is such a powerful way of showing a woman how much you appreciate who they are and everything they do. We believe women deserve gifts they really want and we’re proud to be helping them to do this with our latest campaign,” said Minna Phillipson, Senior Vice President and Chief Marketing Officer at PANDORA.
To take advantage of the hint function, once a woman has found her PANDORA gift of choice on our website, she selects “send a hint” to direct an email, SMS or social media message to her chosen gift giver, accompanied by a personalised message. The hint message provides a link to purchase or to find the nearest PANDORA store – creating a seamless shopping experience and making wishes come true for women around the world this festive season.
The Do Get What You Wish For message is brought to life across further touchpoints including an entertaining TVC directed by Martin Werner, in PANDORA stores and through print, digital and social advertisements.
To view the full campaign and PANDORA’s Winter 2017 collection, visit www.pandora.net