Woolworths is super excited to announce the launch of the 4th JT One stand-alone store at Canal Walk Shopping Center!

On the 3rd of September, we attended the launch of  one of our favourite lingerie line. Guests were welcomed by drinks and cupcakes and of course the fun, youthful and trendy look of the new store and breath-taking undies!
 

Woolworths has launched its first 3 standalone stores for its youthful, high fashion in-house lingerie brand, JT One which were opened in La Lucia Mall , Musgrave mall and Eikestad Mall last year.
Cecile Froehling, head of lingerie for Woolworths says, “JTOne is a well-loved and supported brand among young South African women, who love the bright, fashionable lingerie and sleepwear the brand offers. The new JTOne boutiques will offer shoppers the full JTOne experience, with an even wider selection of the products they love.”
Playful, versatile tribal prints feature on leggings and lingerie, which can combined with fine knit tees and bright bras for a laid back look. Affordable 3-for-2 deals and a wide variety of knickers and bras allow women on any budget to mix and match their look to be bright, sporty or girly. JTOne also launched a range of slip slops in the spirit of loungewear.
Women with a flair for fashion know that self-expression needn’t be confined to their outerwear. The new JTOne boutiques give the opportunity for them to play with a variety of looks in a fun, exciting new store.
 
If you are in Cape Town this weekend, Pop in with your bestie at Shop 97 on the Lower Level (near Exclusive Books) to check it out.
 

Photography by Chantal Naomi Ferus