STER-KINEKOR RELEASES THE HIGHLY ANTICIPATED SCI-FI ACTION PIXELS IN IMAX® 3D FOR A BIG ON-SCREEN EXPERIENCE

PIXELS A0 Poster

Aliens with misinterpreted video feeds declare war on earth – are you ready?

As kids growing up in the 1980s, Sam Brenner (Adam Sandler), Will Cooper (Kevin James), Ludlow Lamonsoff (Josh Gad), and Eddie “The Fire Blaster” Plant (Peter Dinklage) saved the world thousands of times – at 25 cents a game in the video arcades.  Now, they’re going to have to do it for real – and you can catch all the comedic action of Pixels when the film releases on Ster-Kinekor’s larger-than-life IMAX® 3D screens from Friday, 24 July.
In Pixels, when intergalactic aliens discover video feeds of classic arcade games and misinterpret them as a declaration of war, they attack the Earth, using the video games as the models for their various assaults.
Now US President Will Cooper (Kevin James) must call on his old-school arcade friends to save the world from being destroyed by PAC-MAN™, Donkey Kong™, Galaga™, Centipede®, and Space Invaders™.  Joining them is Lt. Col. Violet Van Patten (Michelle Monaghan), a specialist supplying the old-school arcade-gamers with unique weapons to fight the aliens.
The IMAX release of Pixels has been digitally re-mastered into the image and sound quality of an IMAX 3D experience. The crystal-clear images coupled with IMAX’s customised theatre geometry and powerful digital audio create a unique environment that will make audiences feel as if they are right in the middle of the battle to save earth!
This stimulating and tactical comedy is sure to leave you searching for that old Nintendo 64 you have somewhere in your closet. Check out the trailer below to prepare yourself for the biggest alien invasion the Earth has yet seen!
View the Pixels trailer here: http://www.sterkinekor.com/?cinemaID=11#/trailer/7260/IMAX%203D%20-%20Pixels/
Pixels explodes onto the IMAX® 3D screens at Ster-Kinekor Gateway in Durban, The Grove in Pretoria, Cape Gate in Cape Town, Baywest Mall in Port Elizabeth and the brand-new IMAX® theatre at Ster-Kinekor Cradlestone Mall in Krugersdorp. The film releases on Friday, 24 July and bookings are now open.
For more information on Ster-Kinekor and IMAX®, download the Ster-Kinekor App on your smart phone for updates and to book tickets from your mobile.  To find out what other exciting promotions Ster-Kinekor has on offer, visitwww.sterkinekor.com or sterkinekor.mobi. Follow @sterkinekor on Twitter or Ster-Kinekor Theatres on Facebook. For queries, call Ticketline on 0861 MOVIES (668 437) or book at the box office.

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